MTronic needed a comprehensive service to develop and market the brand. This encompassed crafting its distinct identity, developing a bespoke website and app, and positioning it at the forefront of advanced automation solutions.

Goals

Clean and minimalistic brand identity: Develop a clean and minimalistic brand identity that effectively communicates the brand's sophisticated and high-end services, resonating with the target audience.

Custom website: Create a website that not only sets the brand apart from competitors but also showcases the luxurious aspects of the brand.

Custom web portal: Develop an easy-to-navigate, responsive portal for remote automation control, aligned with the brand ethos.

User-friendly, cross-platform app: Develop an intuitive application compatible with iOS and Android for remote smart space management.

Establish a strong, active digital footprint: Solidify the brand's image as a reliable, cutting-edge, and must-have luxury brand across all digital platforms.

Educate the target audience: Through digital platforms, educate the target audience on the benefits of automations.

Brand identity service

MTronic aspired to establish a robust brand identity that effectively communicated its forward-thinking approach, particularly highlighting its unique selling proposition, BLE mesh technology.

Distinctive logo
In a nod to the parent company, we retained the 'M' but integrated the mesh design to symbolise the revolutionary BLE mesh network at the core of MTronic's ecosystem, giving it a distinctive competitive edge.

Futuristic typography 
The selection of a wide, futuristic typeface with rounded edges mirrored the brand's visionary ethos and forward-looking stance.

A classic blue palette
We maintained a lighter, but similar colour palette to that of MRS Electronic, reinforcing the synergy between the two companies.

Unified stationery design
Maintaining consistency with the bold blue and minimalistic design elements, we created a unified and memorable brand experience offline.

Pitch decks- & presentations
Keeping in mind the minimalistic and modern feel, all presentations were designed to be visually consistent.

Video and animation

MTronic recognized the significance of videos and animation in the digital realm. From animated videos capturing the fun elements to 3D videos embodying the modern trend, we created a variety of styles on social media to better connect with the target audience.

Motion graphic expertise
Utilising character rigging and typography, we effectively communicated the concept of automation, ensuring accessibility for a wider audience and creating a world tailored to MTronic's vision.

Immersive 3D product showcases
Our 3D product videos created a compelling environment to showcase our offerings. Dark themes and energetic music captured the target audience's attention effectively.

Hedonic DVC for targeted resonance
We engaged local talent and embraced a traditional approach to craft a touching DVC that deeply resonated with the older audience.

Dynamic reels for product showcase 
‍Short, dynamic reels featuring the products in diverse settings ensured continuous audience engagement.

Comprehensive testimonials for brand credibility
We gathered detailed testimonials for both the website and social media platforms, enhancing the authenticity and trustworthiness of the MTronic brand.

Graphic design

MTronic aimed for a modern, sleek, yet playful digital presence across diverse social media platforms to stand out in the industry.

Original imagery 
To enhance the overall minimal and clean design, we curated and utilised original images that added a touch of sleek sophistication to MTronic's visual identity.

Playful Boostard typography 
‍In contrast to the universal and clear Inter font, we introduced the Boostard font to infuse playfulness into the design.

Readable print collateral 
In the creation of print collateral, we prioritized cohesive design over high contrast, ensuring optimal readability while maintaining brand integrity.

Minimalist merchandise design
‍Remaining aligned with the sleek brand image, all merchandise designs prominently featured the MTronic logo in a minimalistic style.

Web & app design

With an ambitious plan encompassing a website, web portal, and cross-platform app, MTronic aimed to maintain a simple, minimalistic design with a touch of modern elements.

Streamlined UI 
Prioritizing simplicity and cleanliness, we utilised negative spacing to minimize cognitive load for users exploring the website, app, or portal, all in line with brand guidelines.

Intuitive UX
Each section of the website, portal, and app was meticulously tailored to enhance user intuitiveness, ensuring a seamless experience.

Responsive design
Customized interfaces were crafted to guarantee a smooth user experience across various devices, be it a phone, tablet, or desktop.

Bespoke iconography
Distinctive icons were designed to elevate the overall modern and clean aesthetic of the platform.

Custom web portal development

MTronic prioritises agile app performance, with a fast load time for a responsive user experience and efficient real-time communication with IoT devices.

Full-stack development with React and AWS
We harnessed the power of React JS, MUI, and Redux Toolkit for front-end development, coupled with AWS Amplify for seamless back-end integration.

Optimised updates for enhanced user experience 
We implemented and tested optimistic updates to provide immediate feedback, ensuring a responsive and engaging interface for IoT device control.

Real-time data synchronisation with MQTT 
We ensured consistent and synchronised data flow between AWS Amplify and IoT devices through the MQTT shadow service.

Efficient front-end data manipulation
By minimising back-end calls and handling data manipulation and validations on the front end, we achieved a faster and smoother user experience.

Custom iOS and Android app development

MTronic wanted cross-platform uniformity, guaranteeing a seamless user experience and real-time synchronisation across all iOS and Android devices.

iOS native development with Swift
We developed the app using iOS native tools and Swift programming language for optimised performance.

Native Android Development with Kotlin
We developed the Android app using native development tools and the Kotlin language for optimised performance.

Kotlin Coroutines for asynchronous tasks 
‍Leveraged Kotlin Coroutines framework to proficiently handle asynchronous and event-driven code, vital for achieving real-time updates

Real-time IoT integration with MQTT 
‍By integrating IoT devices seamlessly through AWS Amplify and MQTT shadow service, we ensured uninterrupted communication.

Clean architecture and Combine framework for efficiency
We employed clean architecture and the Combine framework for organised, maintainable code and efficient handling of asynchronous tasks.

Digital marketing strategy and social media marketing & advertising

As an OEM, MTronic stood out in the competitive automation industry. We took an integrated inbound marketing approach through social media, videos, emails, and PR articles. Additionally, we collaborated with influencers and shared testimonials to add credibility.

Launch campaign

Created anticipation: We sparked curiosity and excitement by teasing the upcoming launch with intriguing posts.

Engaging video teasers: Released a series of 2D videos with a mysterious storyline, complemented by a competition to drive audience engagement, resulting in a notable boost in social interactions and followers.

Earned media: Partnered with multiple micro-influencers and news platforms to amplify the mystery surrounding the launch. This led to extensive earned media coverage with various platforms also featuring MTronic.

Elevating brand image: Introduced a hedonic DVC campaign, emphasising an elevated lifestyle and enhanced comfort through MTronic.

Awareness campaign

Systematic product highlights: We strategically shared regular posts about the automation solution, providing concise yet intricate details about the product and its unique selling points.

Continued hype generation: To sustain the excitement, we engaged in further influencer collaborations, secured additional PR articles, and organised giveaways - all aimed at enticing people to explore MTronic.

Standout animated explainer: A 2D animated explainer video, meticulously detailing MTronic and its benefits, setting it apart from competitors and enhancing its visibility.

Trust-building campaign

Compelling testimonials: We gathered detailed feedback from satisfied clients and notable figures in the industry using MTronic to bolster its credibility.

Influencer endorsements: We collaborated with industry experts to provide in-depth reviews, aligning with the tone and language of their target audience, further solidifying MTronic's authority.

Strategic partnerships (MoU): We partnered with respected businesses in the industry, endorsing MTronic and adding significant credibility to the brand.

Industry presence: We actively participated in technical events, fostering connections with other businesses, and firmly establishing MTronic within the industry.

New product campaigns

Teaser campaign: We built anticipation through teaser posts on social media and emails to create excitement for the upcoming product release.

Engaging 3D video: A short 3D video demonstrating the product's features and advantages, to better explain and connect with the target audience.

Website launch: By simultaneously unveiling a dedicated webpage on the website, we offered comprehensive details about the new release.

Targeted email marketing: We delivered emails containing the video link informing both existing and potential clients about the exciting launches and recalls to how automated space can be beneficial.

Social media advertising

Using paid social, MTronic wanted to focus its efforts on lead generation consistently. With Meta and Google advertising, marketing-qualified leads were generated and fed to the sales funnel, ultimately increasing the number of customers.

26.92%

Avg. month-on-month growth rate in MQL

37.75%

Avg. leads to MQL conversion rate per month

Content & email marketing

MTronic aimed to enlighten its audience about how a smart space can enhance their lifestyle and save money, using descriptive scenarios in a quirky and persuasive tone.

Friendly persuasion 
We ensured a warm and persuasive tone across all online platforms - website, social media, emails, and print materials. Our clear Calls to Action (CTAs) made the messaging easily understandable and actionable.

SEO-optimized blogs 
We executed a straightforward strategy to gradually educate the audience about automation, presenting simple step-by-step guides to explore the unique offerings at MTronic.

Heartfelt DVC scripts  
‍Our team crafted emotionally resonant Urdu scripts that deeply connected with the core target audience.

SEO marketing

MTronic aimed to ensure its content reached the right audience at the right moment. This encompassed a multifaceted SEO approach, spanning on-page optimisation to fine-tuning technical aspects for seamless crawling and indexing.

On-page optimisation
Through the incorporation of short and long-tail keywords in copy, titles, header tags, and meta descriptions, coupled with meticulous attention to descriptive file names and alt text, we optimised the website for search engines.

High-quality backlinks 
Strategic partnerships with industry leaders helped us build a network of authoritative backlinks, bolstering the website's credibility and trustworthiness.

Localized SEO strategy
‍We crafted a tailored approach to target specific locations, resulting in heightened visibility on local maps and business listings.

Technical SEO refinement
We meticulously organized the website's structure, sitemaps, URLs, and schemas, to optimise the process of crawling and indexing.

Marketing automations

MTronic sought to enhance the user experience by ensuring prompt and tailored communication. HubSpot automation played a key role in achieving this goal.

Email automation 
We employed email automation to send personalised messages at different funnel stages, effectively engaging users and providing guidance.

Lead definition
We defined customer personas and segmented them for tailored content delivery.

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